Email Marketing Manager @ Practice Fusion

Be the voice of a healthcare revolution!  Help Practice Fusion communicate and engage with our fast-growing community of over 140,000 medical professionals and 30 million patients. Our free Electronic Medical Record software helps small practice providers thrive – and they rely on email to transition from paper charts, stay in touch with our team and receive critical medical updates.

Email Marketing Manager

We’re looking for a talented email marketing manager with a proven track record in lifecycle marketing. Someone with the experience to think strategically paired with a “get it done” hands-on approach. If you’re an email machine who loves every step, from coding the email to providing the strategy behind our evolving program, we’ll look to you to take a data driven approach to making our email communications shine.

Responsibilities

• Manage all existing user email communications to inform and educate
• Partner with internal leaders to drive forward automated email programs for welcoming and nurturing new leads
• Evolve our email strategy using a data driven approach to email lifecycle marketing (event trigger and campaign based emails) and your experience from past successes
• Work cross-functionally with various subject experts on multi-channel marketing campaigns
• Work closely with design and writing leads to gather creative
• Manage and prioritize our ongoing email calendar, balancing short term requests with long term strategy
• Execute all aspects of the email process from conception to coding, list management and QA
• Extensive performance testing and reporting to optimize key metrics like CTR, open rates, and downstream behavior
• Consistently deliver flawless emails