Email Marketing Manager @ Yellowbook

The Email Marketing Manager will be responsible for leading the implementation of all consumer email campaigns for existing and emerging content platforms, including weforia.com and yellowbook.com. This person will be instrumental in helping the organization reach subscriber growth and conversion goals by utilizing their experience with creating subscriber acquisition programs, customer segmentation, third-party email tools (e.g. Cheetahmail. Return Path), email best practices, and A/B email testing. This role requires a mixture of creativity and rigorous, ongoing analyses. As a member of the digital marketing team, s/he will also be driving landing page design and testing, and contributing more broadly to consumer acquisition and retention efforts.

• Create and deploy email marketing campaigns, including daily deal messaging, to weforia subscribers
• Manage third party tools and relationships (e.g. Cheetahmail, Return Path)
• Monitor and manage all aspects of deliverability
• Utilize design and HTML skills to help lead creative direction for all email campaigns
• Source and establish relationships with various list owners to promote Weforia daily deals
• Analyze campaign results and develop comprehensive reports detailing all key email marketing metrics
• Utilize previous experience with customer segmentation to develop email strategy according to customer preferences/behavior
• Manage list hygiene for all email lists