Global Email Marketing Manager @ Booz and Company

Lead and manage the corporate external email marketing channel and all outbound email marketing campaigns.

Position Summary:

This person will be responsible for managing the corporate e-mail marketing & communications channel in a wide variety of activities, including:

• Email vendor management
• Database/list management
• Campaign management and execution
• Reporting and analytics
• Other marketing-related activities

This position will enable the individual to manage a global marketing shared service in a professional services environment.The individual willwork closely with an experienced
team of marketers and will be provided with strongleadership and development opportunities.

Primary Duties and Responsibilities:

Develop vision and strategy for global direct marketing channel

• Program manager and architect for the firm’s email marketing and communications channel
• Identify and develop new product offerings and newsletters to serve unmet functional and expertise areas
• Responsible for designing program tactics, and testing for and implementing best practices