Senior Marketing Manager – Email Marketing – Benchmark Brands

WHO WE ARE LOOKING FOR

Reporting to the VP of CRM, theSenior Marketing Manager, Email Marketing will be responsible for the strategy, planning, segmentation and reporting of FootSmart’s growing email marketing program.  You will share responsibility for the growth and overall profit contribution of the email channel. You will work closely with the merchandising and creative teams to plan each email campaign sent to our email customers consisting of over 1,000,000 buyers with a circulation of over 150,000,000 emails annually.

KEY RESPONSIBILITIES:

• Be the driver of email program strategy and execution including campaign management, list optimization, personalization and customer segmentation.
• Have ownership of the email budget and on-going financial forecasting of the campaign email program.
• Write creative brief recommendations for campaign emails in partnership with online merchandising staff.
• Serve as the marketing liaison to Merchandising and Creative and assist in product selection and creative design.
• Set up and deploy email promotions including offer setup, QA/testing and promotion tracking as well as ensure campaigns are executed with accuracy and as scheduled.

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