Manager, Email Marketing Technology @ Marriott – Bethesda, MD – 11-15-2011
Manager, Email Marketing Technology @ Marriott
Manager, Email Marketing, responsible for the day-to-day development and execution of email campaigns to members of Marriott Rewards and The Ritz-Carlton Rewards. This position manages the production, QA testing and on-time deployment of many email programs, while playing a key role in brainstorming and creating email marketing strategies, providing direction for creative teams, and managing relationships with our email delivery vendor. The ideal candidate would have a college degree; previous email, web or direct marketing experience; exceptional project management skills and a keen eye for detail.
Manager, Email Marketing Technology, is responsible for developing and executing technical and operational strategies in support of our email marketing business. This position formulates segmentation, targeting, content and messaging strategies to increase customer retention, open/click rates and revenues; identifies and implements complex testing scenarios; and serves as liaison to our technical systems personnel. The ideal candidate will have HTML, database systems and/or programming experience, a background in CRM, email marketing and/or direct marketing, and a proven ability to translate analytic data into strategic ideas and identify, analyze and solve complex technical issues.
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