Manager Email Marketing @ Twitter – San Francisco, CA – 09-28-2011
Manager Email Marketing @ Twitter
At Twitter we are redefining communications and engaging people around the globe to be more connected and more informed. We are looking for an experienced email marketing lead to define and develop an email platform and programs that can be implemented worldwide.
The ideal candidate combines several years of hands-on experience with a track record of outstanding results using email as a marketing communications channel. Required expertise in includes a deep technical understanding of the latest tools and capabilities for email communications, a strong ability to lead decisions around the creative and editorial aspects of email campaigns, and a foundation in defining and managing metrics as well as tracking and achieving results.
Responsibilities:
- Develop a customer-centered, highly scalable approach for Twitter’s email communications
- Define email platform requirements that are optimized for effective marketing campaign development and execution
- Manage the design and implementation of a wide range of email campaigns, including creative and technical development, metrics design, testing, execution, tracking and refinement
- Collaborate with teams and individuals across the company, including product marketing, product management, business development, advertising sales, design and customer support
- Define and evangelize best practices to be applied worldwide.
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