By: CampaignMonitor Starting off with email marketing tends to be a but of a chicken-and-egg scenario. You may be an awesome email designer and be all over a strategy, but without a good list, it doesn’t count for much. Conversely, you may have a list full of folks who are clamoring for what you have to say, but without a solid email newsletter…! We spend loads of time talking about coding... [Read more]
By: MailerMailer Trade Shows. Collect email addresses at trade shows and events. Be clear about what the person is signing up to receive. Get your own Printable Sign up Form. Business meetings. Trade business cards when you meet new potential clients and ask if they’d like to be added to your email list. Webinars. At the close of every webinar, provide instructions to the attendees on how... [Read more]
And just like that… January’s already over. Who has their email campaigns all ready for back to school sales this fall? How about holiday 2012? Have you laid out a Content Plan for 2012? If you raised your hand, you’re dismissed (and I’m impressed). If you’re like the rest of us, you’re surprised to find yourself in February already and haven’t planned your 2012 Digital Marketing Content... [Read more]
By: Clickz With the first few weeks in 2012 in the history book, some of us may have already fallen back into bad habits or the email hamster routine that allows for little else other than tactical management of the next email campaign (and there is always, the next email campaign). Others may have big strategic initiatives and a laundry list of plans to evaluate for 2012. Getting them done is hard.... [Read more]
By: Promotion World Achieving email marketing success starts with building an opt in list that will allow you to maintain ‘contact’ with them! Now this approach is one of the best internet marketing strategies you can use and a great way to increase your business efficiency online! On the other hand do NOT expect to get results quickly by constantly sending out promotions because this... [Read more]
George Bilbrey of Return Path wrote a thought-provoking piece for MediaPost on how marketing objectives interact with deliverability objectives. The article takes on the question of whether deliverability tactics are at odds with marketing best practices. The response, to paraphrase, was that improved deliverability increases revenue, reduces the chances of damage to sender reputation, and improves... [Read more]
By: DMA I’ve got to admit, I don’t like spam. Not just professionally, it really gets my goat personally as well. It’s not that I’m a particularly sensitive soul when it comes to email communications, but I just don’t like being sent stuff I haven’t asked for. Ok, I acknowledge that most of the downright illegal and virus laden traffic is now being successfully filtered by the great work... [Read more]
By: Bronto You’ve worked hard to get people onto your email marketing list, but that’s only part of the battle. What are the things you need to do to make sure people not only stay ON the list, but stay engaged and interact with your messages? Here are 8 key ways to keep subscribers engaged through their lifecycle: 1. Set Expectations from the Start You want people to be excited to join your list... [Read more]
By: iMedia Connection As marketers, we all know how important it is to make sure that our email and other direct marketing efforts are relevant to our customers. We also understand that customers are taking more control of their relationships with us and are demanding that we engage with them in ways that work. Doing this effectively requires a marketing strategy that integrates efforts across channels,... [Read more]
By: HubSpot Whether you’re just starting out with email marketing or you already have some experience sending marketing emails, you’ve probably wondered about the types of email communication you can send to your database. Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests?... [Read more]
By: Litmus Ever get so frustrated with coding HTML email that you start seeing red? In the past couple weeks we’ve heard from a handful of red-eyed users reporting Gmail tests that are seeing black by showing up in inboxes with a black background (when that wasn’t your intended result!) After digging into some testing, I realized that this issue isn’t limited to Gmail—in fact it affects a... [Read more]
Between smart phones and desk jobs, people are checking their email at enormous rates. As a business, this can be an important way to reach customers. Yet, with an ever growing amount of spam and sales junk, people are learning to skim through their inbox, eyeing the most important emails and deleting or ignoring the rest. You don’t want to be one of those emails. Still, ATYM Market Research found... [Read more]
By: Direct Marketing News I’m angry, and I’m not alone. Almost every time I wind up on some company’s database, I get punished for it — with email that insults my taste, shows no regard for my intelligence, and doesn’t value my time. Since we’re both in the email marketing business, let’s agree to stop pummeling each other in the name of selling. Instead, follow... [Read more]
By: AWeber Your website and email marketing lists aren’t just business tools that help you connect with customers and prospects – in effect; they’re the digital manifestation of your presence and personality. So while it’s tempting to think about these resources as simple text blocks and images, don’t underestimate the psychological impact these bits and bytes can have on your readers. One... [Read more]
It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering these four engagement opportunities, you could be missing out on the chance to earn or keep the attention of your subscribers. The Sign-Up Process Because it’s... [Read more]
Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase open rates and drastically reduce spam complaints,... [Read more]
Here at GetResponse, we recently launched our segmentation feature, and we already have the use of personalization and dynamic content. So we encourage you to gather as much data as you can on your clients, so you can have the ability to ‘Market to One’. But is there such a thing as too much data? Today I am going to talk briefly about some key points to remember when creating your web forms and... [Read more]
By: ClickMail Business relationships differ from personal ones in a very big way: Sometimes it’s just time to move on. Case in point: Your marriage might be for life and your kids are around for good, but your ESP could be a temporary relationship. As much as you might like your ESP, as long as you’ve been doing business with them, there still might come a time when staying with the ESP you know... [Read more]
The 80/20 rule is one of those deliciously consistent truths from the world of statistics. At its essence, the rule implies that 80% of effects are brought by 20% of causes. For example, about 80% of the comments on your blog come from about 20% of your audience. The rule is also referred to as the Pareto principle. The power of the 80/20 rule is that it can force you to think more strategically about... [Read more]
By: Sydney Morning Herald The average reader spends just 51 seconds on your email newsletter, some experts say. And most readers fail to read past the first three items on your list, says marketing agency blog, Public Relations Sydney. Given the bombardment of email these days, just getting readers to open a newsletter is tough. Still, most agree that email remains a cost-effective marketing tool... [Read more]
