Boomerang: 6 Places to Increase Your Email List
by Dave Kearney
Email marketing lists are only as effective as the number of your list members. One of your first goals should be to increase the members of your email list. Think about it this way – if you have a 1% conversion rate with your list, you’ll have 5 sales from your list of 500. If you grow your list to 5000, you’ll have 50 sales. Getting more members on your list should be your top priority. Fortunately, there are several different places you can grow your list.
1. On your website
This is the first place that people think of when they want to grow their email marketing list. It’s a natural fit. Placing your opt in form on your website or your blog will encourage website visitors to sign up for your list. All they have to do is enter their email address and name in order to be included. You can encourage the sign ups by offering a free course, whitepaper or other incentive.
2. Social media platforms
Twitter, Facebook and other social media platforms can help you introduce your list and promote your incentive. As you grow a following on these sites, you can increase your list as well. You can place an opt in box on your company’s Facebook page. Tweet about your list and encourage your followers to opt in for your incentive. Since you have already built a relationship with these people they’ll be more likely to opt into your list.
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