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Boomerang: 6 Places to Increase Your Email List

Boomerang: 6 Places to Increase Your Email List


6 Places to Increase Your Email List

Source: Boomerang

by Dave Kearney

Email marketing lists are only as effective as the number of your list members. One of your first goals should be to increase the members of your email list. Think about it this way – if you have a 1% conversion rate with your list, you’ll have 5 sales from your list of 500. If you grow your list to 5000, you’ll have 50 sales. Getting more members on your list should be your top priority. Fortunately, there are several different places you can grow your list.

1.    On your website

This is the first place that people think of when they want to grow their email marketing list. It’s a natural fit. Placing your opt in form on your website or your blog will encourage website visitors to sign up for your list. All they have to do is enter their email address and name in order to be included. You can encourage the sign ups by offering a free course, whitepaper or other incentive.

2.    Social media platforms

Twitter, Facebook and other social media platforms can help you introduce your list and promote your incentive. As you grow a following on these sites, you can increase your list as well. You can place an opt in box on your company’s Facebook page. Tweet about your list and encourage your followers to opt in for your incentive. Since you have already built a relationship with these people they’ll be more likely to opt into your list.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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  1. That’s really very interesting article it help us to get email list fast and we can do email marketing from this emails address.
    Thanks for share such a good guide.
    I love this informative blog.

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