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You never get a second chance to make a good impression as ExactTarget points out today with their 8 steps to optimize your welcome message. For more about welcome messages check out this post too. allWEBeMail goes high five with part 2 of their 10 secrets of successful email marketing — straightforward read and bang on. Econsultancy gives the kiss of life (pinch the nose and breath into mouth) as they show you how to breath new life into email marketing. Finally, Unica asks what is your major malfunction soldier!?! in a post titled after one of my fav movies.

Enjoy the buzz!

ExactTarget

8 steps to optimize your retail welcome email
Whether it’s an opt-in at checkout, through an in-store kiosk or your website registration form, when a customer gives you her email address and thinks enough of your company/brand/products to say, “yes – send me your email promotions,” it’s your duty as a smart retail marketer to send her a message, welcoming her to the family.

Takeaway: As the old saying goes, you only get one chance to make a good impression.  The Welcome Email is your best opportunity to make a good impression with a new subscriber, to set the tone for the communications you will soon be sending and, more importantly, to get them to take a desired action.

allWEBeMail

10 secrets of successful email marketing – part II
Email is one of the fastest, most cost-effective marketing techniques available today. But it has it’s own set of unique challenges that require email marketers to fight on two fronts: getting your email to the inbox and keeping the subscriber interested enough to open your emails and respond to them. On the brighter side, if you follow the 10 “secrets” below you will easily cruise ahead of your competition that pays little attention to these strategies.

Econsultancy

Breathe new life into email marketing
Whilst social media tends to attract much attention at the moment, the savvy marketing professional understands that success lies in using the best digital marketing mix and not over focusing on one channel.

Takeaway: Email marketing might not be new and sexy but it remains a powerful weapon in the digital marketer’s armoury. But in increasingly noisy times, we need to rethink how we approach its use if we are to drive better results from it.

Unica

Full metal email – Confessions of an ‘anti-spam zealot’
We know that spammers are the enemies of all legitimate marketers—the fear spread by malware, fraud and spoofing have made our jobs increasingly more complicated and difficult. But if we think we have it tough then the ISPs are fighting an uphill battle where the end-game hasn’t appeared on the horizon.

Takeaway: It’s always nice to hear when previously wayward senders start abiding by industry best practices. However, simply claiming to have done so isn’t enough. A sender can’t expect to see their deliverability do a complete turnaround as soon as they’ve implemented changes; reputation, online and off, is earned after all. Give it some time and deliverability will eventually improve.

Catch more of the Daily Email Marketing Buzz here!