Adestra – How to continue engagement in between events using email
Promoting an event is one of the most challenging and time-pressured campaigns a marketer can be involved in. It’s crucial to target your audience and correctly stagger your emails leading up to the event, while carefully crafting and planning the relevant information and juicy content, to engage the reader and ensure you fill the room.
So, it all goes to plan and the event is the success every marketer hoped for. Well done! However, while that may seem like the hard part is over, it’s just the start of your journey with your attendees. Following up and continuing engagement between this and your next upcoming event is just as important as the first communication.
I’m going to share some of the ways you can continue engagement and use your previous event as a stepping stone to the next.
A big thank you
It is common practice and almost expected to send a thank you email to all your attendees post-event. A quick email to your invite list would probably cut the mustard but why not take it one step further?
Want to check out thhttp://www.theemailguide.com/wp-admin/admin.php?page=all-in-one-seo-pack/modules/aioseop_sitemap.phpe who’s who and what’s what of email marketing?
Read The Buzz.
Other post by this Author