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Adestra – How to continue engagement in between events using email


Adestra – How to continue engagement in between events using email


By: Adestra

Promoting an event is one of the most challenging and time-pressured campaigns a marketer can be involved in. It’s crucial to target your audience and correctly stagger your emails leading up to the event, while carefully crafting and planning the relevant information and juicy content, to engage the reader and ensure you fill the room.

So, it all goes to plan and the event is the success every marketer hoped for. Well done! However, while that may seem like the hard part is over, it’s just the start of your journey with your attendees. Following up and continuing engagement between this and your next upcoming event is just as important as the first communication.

I’m going to share some of the ways you can continue engagement and use your previous event as a stepping stone to the next.

A big thank you
It is common practice and almost expected to send a thank you email to all your attendees post-event. A quick email to your invite list would probably cut the mustard but why not take it one step further?


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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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