Adotas – Tips For Creating Influential Email Marketing Mailing Lists
A successful email marketing campaign is dependent on a solid mailing list, and in order for a list to increase in value, it needs to be cultivated.
Does size really matter? Often it is misconceived that bigger mailing lists are more valuable. Here the saying “quality above quantity” holds true. Though you may have labored in compiling an extensive mailing list, this may not reach the minimum sales targets or response rates you have set.
Increase your exclusivity. Edit your lists; crop them down to readers who often engage with you. Maintain an audience that is interested and build on a focused list.
The biggest gain is from sending content to lists with high absorption rates. An opted-in list of subscribers that are engaged with your brand is always an asset. It’s important to understand that a return with every send is not guaranteed, especially when your mailing list is outdated.
How often do I need to update my list? A recent survey by The Relevancy Group found that 30 percent of consumers changed to or created a new email address in the past year. Authenticated data over time is unreliable.
Where do I start? Removing inactive subscribers from your mailing list is a good practice. Discontinue marketing to someone who has no interest in your services. “A clean list increases your engagement, purchase levels and sender reputation and saves you money,” says Barbara Ulmi, Head of Marketing at GraphicMail.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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