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Adotas – Tips For Creating Influential Email Marketing Mailing Lists


Adotas – Tips For Creating Influential Email Marketing Mailing Lists


Tips For Creating Influential Email Marketing Mailing Lists

By: Adotas

A successful email marketing campaign is dependent on a solid mailing list, and in order for a list to increase in value, it needs to be cultivated.

Does size really matter? Often it is misconceived that bigger mailing lists are more valuable. Here the saying “quality above quantity” holds true. Though you may have labored in compiling an extensive mailing list, this may not reach the minimum sales targets or response rates you have set.

Increase your exclusivity. Edit your lists; crop them down to readers who often engage with you. Maintain an audience that is interested and build on a focused list.

The biggest gain is from sending content to lists with high absorption rates. An opted-in list of subscribers that are engaged with your brand is always an asset. It’s important to understand that a return with every send is not guaranteed, especially when your mailing list is outdated.

How often do I need to update my list? A recent survey by The Relevancy Group found that 30 percent of consumers changed to or created a new email address in the past year. Authenticated data over time is unreliable.

Where do I start? Removing inactive subscribers from your mailing list is a good practice. Discontinue marketing to someone who has no interest in your services. “A clean list increases your engagement, purchase levels and sender reputation and saves you money,” says Barbara Ulmi, Head of Marketing at GraphicMail.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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