AGBeat – Strategies for timing your email marketing for maximum return
You’ve been told the “industry standard” for how to time your emails, but your return on investment may be going down the drain if you’re sticking to someone else’s script. here are three tips for maximizing your return on email marketing.
Timing is everything
Does it matter what time your email lands in their inbox? Of course it does. Most real responses will happen within two hours. If you time your marketing emails properly, you will be seen by more people and get more out of the whole process. Why wouldn’t you give it some thought and try to maximize your return?
More often than not, senders will click to send immediately after they are finished building their email. It’s human nature. They work for hours writing the message. Sometimes toiling, or even arguing over every word. Time and money are spent finding just the right pictures to include. In some cases, time is invested to have others proofread it (as you should!). And then, a deep breath and click – without giving much thought to when that message will land on the other side. I’ve seen it a thousand times, whether it is 2am or 2pm, people are just glad to be done and want it to go out. Been there, done that – more times than I’d like to think. But quick senders are missing out on a big piece of their potential. When it comes to mass email for promotional purposes, timing isn’t everything but it is very close.
The best time to send a mass email
So, when is the best time to send a mass email? There is actually a standard answer in the email marketing industry – most will say to send mass email on Tuesday or Wednesday between 10am and 3pm. Don’t write that down just yet.
Remember, that is the “industry standard” and it makes sense if you think about it. It avoids the great delete of Monday and the “I’m leaving early” on Friday. It also skips past the first open of the day and the last. A sort of “business hours sweet spot” for email delivery. But go look at your inbox. That industry standard can now be translated into an awful lot of emails. This is when you yourself are getting the most promotional email. So are the people on your list. The competition for attention during this timeframe is high. Are you sure you want to throw your email into the mix up against all of the other marketers out there? Maybe, but maybe not.
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