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Aria – Using email marketing for subscription businesses

Aria – Using email marketing for subscription businesses

Using email marketing for subscription businesses

By: Aria

Businesses are increasingly shifting services to subscription-based payment models, as these pricing plans can offer benefits to customers while providing a tremendous source of recurring revenue for companies. However, switching over to a new business model takes more than simply implementing a subscription billing system. Getting the word out to your customer base is important – let them know just how this will work and how this can benefit them. Here are some email marketing tips for subscription business models that could help your company make an effective migration.

Comprehensive marketing efforts
According to eMarketing and Commerce, traditional time-based subscription models, such as weekly or monthly, are popular among consumers due to the cost savings that they could receive. Additionally, subscribers value being exposed to new products, as well as the element of surprise that comes with each delivery. To take advantage of these facets of consumer behavior, the news source suggests employing a comprehensive pre- and post-product delivery email campaign.

Before an upcoming shipment of products, for example, companies could email their subscribers about a topic related to the goods received. This helps build anticipation while providing more incentive for a customer to continue subscribing, due to the tremendous value added in information. After the delivery, a followup email could drive subscribers to a social media site to share their experiences, creating a community of engaged users.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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