By: AWeber

Once in a while, you encounter someone out of nowhere who impresses far beyond your expectations, and you remember what they said for a long time.

Months ago, in the little town of Bethlehem, Pennsylvania, a poised young fireball did just that. She marched up to the stage at a recent conference and laid out her speech, insightful point after well-articulated point. Her co-speakers were just as dazzling; they spoke with conviction, clarity and smiles. I still remember how enthralled the audience was.

Now, let’s talk about you.

It’s your job as a marketer to be like these speakers, to blaze so brightly your audience can’t help but pay rapt attention. Impress them beyond their expectations and they’ll be happy to buy from you.

Here are 7 things they did that day to leave such a lasting impression:

Remember That Presentation Is Everything

Organize your content for effective presentation. This conference was organized into 7 presentations with one centralized point each. Attendees came away with tons of notes, inspiration, excitement and new contacts.

You want your readers to come away feeling just as inspired, full of new ideas, impressed. Admiration for you translates to admiration of the products or service you’re selling.

Introduce Your Point Properly

Start with the who, the what and the why. Include them all. But keep them brief, so you can get on with your main point.

In your emails, this means you need to make sure these items are in place:

• your company name in the “from” line
• a clear indication of the content in your subject line
• your logo, header or other branding at the top of your email
• a link to your site

With those in place, the essential information’s available, but not bulking up the top half of your message. They unobtrusively make your emails user-friendly (for tips on making them even more so, download this guide).

Profile:  After 13 years of email marketing, this website is my personal way of giving back to a noisy, fragmented industry driven by commoditized CPM rates. If you are a part of the email marketing industry or an email marketer at heart, I invite you to participate in this project and become a contributor/author to The Email Guide Blog. Website:  http://www.theemailguide.com Twitter:   http://www.twitter.com/theemailguide LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer

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