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AWeber – What’s Email Authentication? How Does It Apply To Me?

AWeber – What’s Email Authentication? How Does It Apply To Me?


AWeber - What's Email Authentication? How Does It Apply To Me?

By: AWeber

Along with other technical standards we actively employ and adhere to in order to ensure industry leading deliverability, AWeber authenticates the email messages we send for our users.

Although it’s not the only factor involved with email deliverability, it is an important one, and understanding that we authenticate your email is essentially all you need to know about it if you are an AWeber user.

But why do we authenticate email? Read on for a better understanding of this important tool.

Understanding Email Authentication

ISPs continuously work to rid their networks of spam. This becomes increasingly difficult as spammers employ new techniques to avoid blacklisting and content filters.

One tactic that spammers often use is email forging (making a message appear to come from one domain/source, while actually sending it from another).

ISPs combat email forging with various forms of Email Authentication – essentially, having the owner of a domain provide a list of mail sources that are “legitimate” and that they take responsibility for. That way, if an email message purports to be from that domain, but isn’t listed in that domain’s legitimate mail sources, the ISP can refuse the message.

There’s More Than One Authentication Standard

Not all ISPs use the same technology to authenticate incoming messages, and so in order to get the best email deliverability possible you need to use each of the major authentication standards.

At present there are three major authentication standards:

  • Sender Policy Framework (SPF)
  • Sender ID
  • DomainKeys and DomainKey Identified Mail (DKIM)



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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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