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B to B Online – What 3 email marketing mistakes make you look like a spammer?

B to B Online – What 3 email marketing mistakes make you look like a spammer?

B to B Online - What 3 email marketing mistakes make you look like a spammer?

By: B to B Online

Even though it’s on the decline, spam still represents a whopping 85% of email sent worldwide, according to Cisco IronPort.

While you hopefully are not yourself a spammer, it’s a mistake to think that spam does not affect you.

No longer is spam defined only by compliance to relevant legislation. Email recipients now have a say in the matter as well. Tools such as inbox filters, junk folders, blocked sender lists and spam buttons make it easy for recipients to classify your email as spam.

For b2b marketers, these tools are great because they help improve the email experience for your recipients. But they also mean you need to clearly set yourself apart from real spammers.

Read on and find out if you’re making the mistakes that make you look like a spammer:

  1. Using a “From” name that nobody knows.The “From” name is the first thing people see when viewing your email in their inbox. If they don’t recognize and trust the sender, they won’t open the email and are more likely to mark it as spam.Avoid generic words such as “Sales” in your from name. Instead, send emails from your company or brand name as these generate the highest level of brand recognition.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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