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Benchmark Email – 5 Keys to a Successful Email Newsletter Campaign


Benchmark Email – 5 Keys to a Successful Email Newsletter Campaign


Benchmark Email - 5 Keys to a Successful Email Newsletter Campaign

By: Benchmark Email

Staying in touch with your customers is essential to maintaining and increasing business. An email newsletteris an effective way to reach customers and bring them to your business whether you own a brick and mortar business or are based online. A well-written newsletter keeps customers informed about your business’s most recent news, sales or products. But a successful email newsletter campaign should do more than provide information to your customers. It should encourage them to make contact with you. Make this part of your marketing campaign a success with these five key steps to a successful email newsletter.

1. Make It Readable

Customers are more likely to read your entire newsletter if it’s written with short paragraphs and bullets or lists where applicable. Be succinct and to the point, providing links to more in-depth articles. Choose quality over quantity to provide your customers with valuable content that leads to increased business for you.

Provide Customers with a Reason to Stay Connected
Use your email newsletter to let your customers know about special offers on products or services. Remind them why your company’s offerings can help so your customers have a reason to contact you. Add promotional codes or coupons that can be used in your store or on your website. Be regular with your newsletter campaigns to maintain the connection you’ve worked so hard to establish.

Inform and Educate

Customers find value in a business that provides more than just a product or service. Useful information and tips that help the customer can build sales and loyalty. Include a short article, trivia or tips that expound on your products or services. A landscaping business, for instance, can provide tips on how to choose the patio material that’s right for you. You add value to your newsletter content by telling your customers something they don’t know or by informing them of the latest news and updates as related to your business.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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