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Benchmark Email – 6 Easy Ways for Non-Profits to Gather More Donations via Email


Benchmark Email – 6 Easy Ways for Non-Profits to Gather More Donations via Email




By: Benchmark Email

Email fundraising allows non-profits to effectively communicate with donors and raise money without raising overhead. While it isn’t as common as direct mail fundraising, emails allow you to inexpensively provide incentives to donate. The following are 6 easy ways to gather more donations via email.

1. Definitive Goals

Take the time to formulate a well thought-out strategy with the target audience in mind. Try to find a perspective that will appeal to them and define your fundraising goals in a compelling way.

Consider an appropriate length for your email campaign and determine when the final push will be. Generally, every fundraiser uses the momentum generated by the campaign to spur supporters to donate. While the length of every campaign varies, it is crucial that it be determined more with the donors in mind, rather than the fundraiser’s interests.

2. Email Lists

Start to build an email list by recruiting your current supporters. You can do this by simply sending a postcard out to everyone on the direct email list and asking for them to subscribe.

Then, use your online resources to encourage people to sign up or pledge but keep in mind that bigger is not always better. Make certain that the people on your email list want to receive information from your organization. Emailing people who did not willingly sign up only alienates potential donors.



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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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