Benchmark Email – 6 Easy Ways for Non-Profits to Gather More Donations via Email
By: Benchmark Email
Email fundraising allows non-profits to effectively communicate with donors and raise money without raising overhead. While it isn’t as common as direct mail fundraising, emails allow you to inexpensively provide incentives to donate. The following are 6 easy ways to gather more donations via email.
1. Definitive Goals
Take the time to formulate a well thought-out strategy with the target audience in mind. Try to find a perspective that will appeal to them and define your fundraising goals in a compelling way.
Consider an appropriate length for your email campaign and determine when the final push will be. Generally, every fundraiser uses the momentum generated by the campaign to spur supporters to donate. While the length of every campaign varies, it is crucial that it be determined more with the donors in mind, rather than the fundraiser’s interests.
2. Email Lists
Start to build an email list by recruiting your current supporters. You can do this by simply sending a postcard out to everyone on the direct email list and asking for them to subscribe.
Then, use your online resources to encourage people to sign up or pledge but keep in mind that bigger is not always better. Make certain that the people on your email list want to receive information from your organization. Emailing people who did not willingly sign up only alienates potential donors.
Want to check out the who’s who and what’s what of email marketing?
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