Benchmark Email – 6 Types of Content for Your B2B Email Newsletter
By: Benchmark Email
“Sales is sales, what does it matter who you’re selling to?” As you can imagine, that kind of thinking has brought down more than one business in the past.
There are two types of internet marketers, business to consumer (B2C) and business to business (B2B). While fundamentally they are the same (both types are purchasing products from you), the way you approach each customer and the relationships that you build with them are quite different.
With B2C marketing you are selling directly to the consumer. The most important thing in B2C marketing is the final sale. Once they buy your product your relationship with the consumer is all but over unless there are shipping problems or product malfunctions.
B2B marketing on the other hand is all about relationships and communication. A successful B2B marketer is focused on the long term and gives their business customers an in depth education about their products: white papers, conferences and webinars.
But you have to start somewhere and that somewhere is with a sting B2B email newsletter. Here are a few pointers on the types of content that can kickstart a successful B2B marketing relationship.
Let your business clients know as soon as you add new products or services to your catalogue. Remember, you aren’t as much selling your products to your business customers as you are showing them how exciting and innovative these new products are. Get them excited and they will turn that excitement into sales.
What’s happening in your industry? Are there hot topics that you think your business clients should know about? Your email newsletter is the ideal forum for keeping all of your customers up to date on the latest trends and game changing sales tactics.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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