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Benchmark Email – 6 Types of Content for Your B2B Email Newsletter


Benchmark Email – 6 Types of Content for Your B2B Email Newsletter




By: Benchmark Email

“Sales is sales, what does it matter who you’re selling to?” As you can imagine, that kind of thinking has brought down more than one business in the past.

There are two types of internet marketers, business to consumer (B2C) and business to business (B2B). While fundamentally they are the same (both types are purchasing products from you), the way you approach each customer and the relationships that you build with them are quite different.

With B2C marketing you are selling directly to the consumer. The most important thing in B2C marketing is the final sale. Once they buy your product your relationship with the consumer is all but over unless there are shipping problems or product malfunctions.

B2B marketing on the other hand is all about relationships and communication. A successful B2B marketer is focused on the long term and gives their business customers an in depth education about their products: white papers, conferences and webinars.

But you have to start somewhere and that somewhere is with a sting B2B email newsletter. Here are a few pointers on the types of content that can kickstart a successful B2B marketing relationship.

New Products
Let your business clients know as soon as you add new products or services to your catalogue. Remember, you aren’t as much selling your products to your business customers as you are showing them how exciting and innovative these new products are. Get them excited and they will turn that excitement into sales.

Trends
What’s happening in your industry? Are there hot topics that you think your business clients should know about? Your email newsletter is the ideal forum for keeping all of your customers up to date on the latest trends and game changing sales tactics.




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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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