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Business 2 Community – 14 Fresh Email Marketing Insights for 2012

Business 2 Community - 14 Fresh Email Marketing Insights for 2012

By: Business 2 Community

It doesn’t get the hype that Pinterest or Facebook do, but email is still an invaluable marketing tool. We used Factbrowser, the research discovery engine, to share some of the most meaningful new email marketing stats and facts for 2012.

Almost everyone uses email. There were 3.146 billion email accounts worldwide at the end of 2011 (Radicati Group) and 85% of worldwide internet users access email (Ipsos).

But young people are using it less and less. Email usage declined by 34% among U.S. 18-24-year-olds in 2011 (ComScore).

There are still trust issues with email. Just 50% of consumers worldwide trust email messages from companies they have signed up to receive (Nielsen).

83% of all emails arrive in the recipient’s inbox (IBM).

A growing number of emails are opened on mobile devices. 27% of emails were opened on a mobile device during the second half of 2011 up from 20% during the first half of 2011 (Knotice). And half of all Gilt Groupe emails are opened on mobile devices.

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