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Business 2 Community – 14 Fresh Email Marketing Insights for 2012

Business 2 Community - 14 Fresh Email Marketing Insights for 2012

By: Business 2 Community

It doesn’t get the hype that Pinterest or Facebook do, but email is still an invaluable marketing tool. We used Factbrowser, the research discovery engine, to share some of the most meaningful new email marketing stats and facts for 2012.

Almost everyone uses email. There were 3.146 billion email accounts worldwide at the end of 2011 (Radicati Group) and 85% of worldwide internet users access email (Ipsos).

But young people are using it less and less. Email usage declined by 34% among U.S. 18-24-year-olds in 2011 (ComScore).

There are still trust issues with email. Just 50% of consumers worldwide trust email messages from companies they have signed up to receive (Nielsen).

83% of all emails arrive in the recipient’s inbox (IBM).

A growing number of emails are opened on mobile devices. 27% of emails were opened on a mobile device during the second half of 2011 up from 20% during the first half of 2011 (Knotice). And half of all Gilt Groupe emails are opened on mobile devices.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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