Bill C-28 a law for Canada that tells spammers where to go
Once again, Canada has tightened the reigns and leads the way for world wide standards for email marketing best practices.
Bill C-28 formerly C-27 sometimes refereed to as FISA (Fighting Internet and Wireless Spam Act) is now set to take the stage and put a hurting on would be spammers and legitimate email marketers who have bad practices.
The gist is real simple.
If you are going to send email to people in Canada, you really need their permission. Implied or explicit consent is the key.
What is explicit consent – Opting via form, phone, mail or email
What is implied consent – This one is a bit trickier and open to interpretation -see white paper below
The model of lets email them till they opt-out will be a thing of the past. CAN-SPAM you suck, CAN-ADA you ROCK!!!
So for everyone buying, selling, renting and trading email lists it’s time to clean up your act because Bill C-28 could put you out of business in a hurry.
Fines can be as high as $1 million for individual violation and $10 million for corporations. The law also allows individuals to seek damages which could open up the flood gate to some hefty Class Action Law Suites.
Kudos and applause go out to:
These 4 organizations were instrumental in putting together this great document that spells it out in easy to understand English. Lets hope the rest of the world likes what we are doing here in Canada and follow suite to help put and end to Spam and fixes the CAN-SPAM act.
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