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Blue Sky Factory – BlueView: Send More Targeted Email Marketing Messages


Blue Sky Factory – BlueView: Send More Targeted Email Marketing Messages


Blue Sky Factory - BlueView: Send More Targeted Email Marketing Messages

By: Blue Sky Factory

Do you want to get more out of your email efforts? More opens, more clicks, and more conversions?

One of the best ways to ensure a successful email marketing program is to send valuable, targeted, focused communication to your subscribers.

Announcing BlueView

Today we’re excited to announce the availability of BlueView, a service that allows marketers to send even more targeted and focused messages to your audience. BlueView provides access to publicly available information about email subscribers, including age, gender, and geographic location. Click the images below to view BlueView data and subscriber information.

Watch this video to learn more about how BlueView will benefit your email campaigns:

Blue Sky Factory’s Vice President of Strategy & Innovation Christopher S. Penn said:

Blue Sky Factory’s new offering will change the way you send email. With the data that BlueView provides, your messages will be more focused, appropriate, and will ultimately be more valuable to your audience, resulting in more conversions and engagement for your email marketing campaigns.

Email Marketing Benefits

With BlueView, email marketers are now able to see subscribers in a way they haven’t before. Potential uses are:

  • Offer coupons and offers to focused demographics
  • Tailor content to specific interests
  • Download data into your customer relationship management system (CRM), providing more detailed information to your Sales and Service teams
  • Use visualization software to further drill down subscriber information (e.g., see where in the world subscribers are when viewing your messages)
  • Validate your subscriber database (learn which subscribers are actively using their email address)



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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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  1. Hey thank you for nice targeted email marketing information and guide. I will just say that targeted email marketing works, if you know how to use it properly. This requires targeted leads and strong relationship with your list. Which you can build by giving them enough quality information and help them solving their problems, this way they will trust you and admire your recommendations. Hope this information will help.

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