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Blue Sky Factory – Email Marketing Tips You May Have Missed


Blue Sky Factory – Email Marketing Tips You May Have Missed


Blue Sky Factory - Email Marketing Tips You May Have Missed

By: Blue Sky Factory

Do you want more results from your email marketing campaigns?

Chances are, your answer is yes. I mean, who doesn’t want more audience, clicks, and conversions? Lucky for you, our goal at Blue Sky Factory is to make you (yes, you) a better email marketer. One vehicle we use to accomplish this is our blog. By posting tips, trends, ideas, and best practice guidance, we hope this blog helps you improve your marketing program.

Just yesterday, I shared the most-read blog posts from 2011 (so far), in an effort to make sure you check out tips that other marketers have found valuable. Today I’m going to share some of the posts that haven’t necessarily gotten the attention they deserve. We know you’re busy, and it’s likely you don’t have time to keep up with every post, so I wanted to share this summary of email marketing advice you may have missed:

  1. Email as Sales: Ask for the Referral. As part of our Email as Sales series, Christopher S. Penn talks about using email marketing to ask for the referral. Surprisingly, many companies don’t ask for the referral in their email campaigns, and referrals are some of the best converting business opportunities you can have. Get tips and ideas for making this a part of your email program, and watch your business grow as a result.
  2. 3 Ways to Make Your Landing Page Deliver. Conversion is the name of the email marketing game, right? It’s all about getting your subscribers to take action. In order to make that happen, it’s important for your landing page to work with your email, not against it. By having a clear path to your goal, subscribers will be more likely to convert and keep coming back for more. In this post, Wood Street’s Jon Mikel-Bailey gives 3 tips for successful landing pages.
  3. 7 Tips to Improve Your Unsubscribe Process. One of the biggest misconceptions in email marketing is that the unsubscribe process doesn’t matter. Senior Client Services Manager Joanna Lawson-Matthew sees it as a way to win back your audience, and I agree. Take the time to improve your unsubscribe process, and you’ll see a higher retention rate for your list.





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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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