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Blue Sky Factory: How To Create A Welcome Email Campaign Series


Blue Sky Factory: How To Create A Welcome Email Campaign Series


Email Marketing How To Create A Welcome Email Campaign Series

Source: Blue Sky Factory

By Christopher Penn

How to create a welcome email campaign series using Site Search data

If you’re new to welcome campaigns, they’re a series of welcome emails sent to new subscribers to help introduce you and your services. Relatively few companies use welcome emails, and even fewer have a series of messages dedicated to helping new subscribers, but the results can be astonishing. A welcome email campaign series can quickly deepen the relationship between you and your customer, as well as provide multiple opportunities for a new prospect or customer to learn about your service (thus staving off buyer’s remorse) or purchase more from you (upsell/cross-sell).

When we suggest to clients that they build a welcome email campaign series, one of the first responses is that they have no idea what content they could put in such a campaign. Some struggle with what to say in a regular welcome email, let alone an entire series. Let’s tackle how to fix that.

One of the hidden gold mines to help you develop a welcome series is Google Analytics Site Search. If you have a search box on your web site that searches your site, you can track on-site search queries using Google Analytics. (see instructions for setup here) By itself, Site Search data is useful, especially if it tells you where there are content gaps on your website or significant navigation issues that lead to people not finding what they’re looking for.

Email Marketing : How To Create A Welcome Email Campaign Series
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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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