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BombBomb – 101 Ways: How to Use Video Email


BombBomb – 101 Ways: How to Use Video Email


101 Ways: How to Use Video Email
Email marketing is a growing industry. More and more companies are adopting the medium for a marketing channel, learning the general practices of how to maximize the channel, leveraging the analytics of in-email activity, increasing company revenue online, and proving that email is as dead as Justin Beiber’s music career.

“Email has been used by nearly 90% of consumers since 2005” – MarketingProfs, “2010 Digital Marketing Fact Book” (Spring Edition, 2010)
Since 2005 consumers and businesses alike have been leveraging email for personal communication, business transactions, consumer purchases, receipt confirmation, etc. 9-out-of-10 to be exact. So, to flip it; 1-out-of-10 consumers don’t use email. On top of that – email channels have brought returns of 43-to-1.

Here’s a numerical example of what this means:

Cost of email sends: $50

Equation: $50 x 43 = $2,150.00

What’s the cherry on top? Adding video to the email campaign; video has been known and documented to increase recipient activity within email and boost conversions up to 300%. With videos your revenue could increase like this:

$2,150.00 x 3 = $6,450.00

But, how do you use video to boost the revenue of your campaigns?

Well, BombBomb came up with 101 reasons to apply our technology to your success here:

Retail Sales
1. Video email introductions to your clients and prospects
2. New product offering/revealing
3. Birthday and holiday salutations
4. Promotion and event video emails
5. Customer testimonials

Corporate Sales
6. Video email product demos
7. Daily/Weekly/Monthly video email sales reports
8. “Video email voice mails”
9. Contract confirmation and thank you emails

Real Estate
10. Show new listings before they hit the web
11. Video email home walk-thru’s
12. Video of the neighborhood and schools
13. Video documented inspections
14. “Congratulations on your new home!” video emails

Musicians
15. Promote new music videos with email
16. Show live songs promoting upcoming concerts
17. Promote new artist additions on record labels
18. Update fans personally with video emails just for them
19. Share live in-studio recordings with collaborators





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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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