By: Brafton

A report from Good Technology found that email marketing campaigns are reaching consumers more often given the growth of smartphones. In fact, 68 percent of consumers said they check work email before 8 a.m. during the week and keep watch over their inbox even on weekends.

Even during vacation or other time spent with friends and family, people monitor work email to keep track of their inboxes. For marketers, the growing access of mobile emails means content sent as part of marketing campaigns is more likely to reach these audiences throughout the day.

Additionally, ensuring users can access website content included in email campaigns from mobile devices is critical to the success of these messages in driving traffic and conversions. Users who cannot interact with content from their devices are essentially wasted chances to drive leads and sales.

Profile:  After 13 years of email marketing, this website is my personal way of giving back to a noisy, fragmented industry driven by commoditized CPM rates. If you are a part of the email marketing industry or an email marketer at heart, I invite you to participate in this project and become a contributor/author to The Email Guide Blog. Website:  http://www.theemailguide.com Twitter:   http://www.twitter.com/theemailguide LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer

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