Bronto – 6 Rules of Email Engagement
By: Bronto
Growing your email list is important, but what marketers need to spend time on is engagement; to assure that list growth doesn’t turn into attrition by loosing valuable subscribers. This not only helps them to stay interested in what you have to say, it also helps in the deliverability of your message. That’s why I’ve put together the six rules of engagement, ways that you can help keep subscribers opening, reading, clicking through and converting. While my language may not be as colorful as Sam Jackson’s in Rules of Engagement here are some essential steps to make sure that you have an engaged audience:
Setting up expectations
At the point a contact signs up for you message you will want to set up expectations around what they will be receiving. Make sure they understand what the value of the emails will be. Is it exclusive discounts? Informational content? New product announcements? This will ensure that people know what to look forward to. You can also set expectations around how often your contacts will hear from you. Make sure to follow through with whatever you promise them, other wise you run a big risk of them hitting the spam button.
Home Science Tools has a great sign up page that sets expectations, and even has sample messages for contacts to view.
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