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BtoB: What marketers need to know about Canada’s anti-spam bill

BtoB: What marketers need to know about Canada’s anti-spam bill


Email Marketing : What marketers need to know about Canada’s anti-spam bill

Source: B2B
By Karen J Bannan

ed note: please see important posts from The eMail Guide below regarding Canada’s new anti-spam bill! ^jd

Right now Canada is the only G8 country without anti-spam legislation in place. That’s about to change, though, because this month the Canadian government is expected to pass an anti-spam bill, called Bill C-28, which will usher in serious civil and criminal penalties for spammers and non-compliant emailers.

This is significant for honest email marketers, too, said Dennis Dayman, chief privacy and deliverability officer at marketing automation provider Eloqua, because it will likely require some big changes to their sending practices. Below, Dayman provides a look at the things email marketers need to know about C-28 and what the bill might mean to the b2b audience.

  • Spam becomes more than just email. Under C-28’s latest definition, spam is any commercial message sent via email, instant message, social media or mobile text messaging. This is important because marketers will need an explicit opt-in to send all of the above, at least if the intended recipient resides in Canada.
  • It’s similar to CAN-SPAM. American email marketers who have best practices in place—such as including postal addresses in their messages—won’t have much work to do to make sure they are compliant. C-28 requires making contact information available, keeping it in force for at least 60 days and providing fast (10 days or fewer) unsubscribes.

See also:

Canadian anti-spam law compliance guide for marketers

Canada’s new law restricts “spam haven”

Email Marketing : What marketers need to know about Canada’s anti-spam bill

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
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