Business 2 Community – 10 Reasons Why Email Marketing Still Works
By: Business 2 Community
1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective.
In comparison to a direct mail campaign, this can be done quickly and more efficiently – avoiding printing restrictions and incurring costs.
2. Increased Measurability
Email marketing campaigns offer a range of in-depth analytical and tracking tools, allowing you to see who has opened your email and what specific links have been followed. Depending on how inclusive your analysing tool is, you can even profile your ideal customer by finding out a range of demographic information to aid your future campaigns.A great feature is the ‘unsubscribe’ button, which alerts you to those who wish to be removed from your communications – instead of being marked as spam and penalised.
3. Still the Most “Businessy” Medium
Although there are upward trends in the way that companies communicate online to provide customer service, when it comes to building business relationships, the best medium is still email. Not only does it suggest a more serious, grown-up conversation, business professionals generally do not go on to social media websites for private, business-related conversations.
4. Volume of Users
Email tops the list of active accounts and users, with nearly three times the amount of users than Facebook and Twitter combined. That’s an enormous 2.9 billion users!
In other words, both Facebook and Twitter make up just 0.2% of the number of emails sent every day (not including spam). Many modern marketers will state that they’ve “tried it but it didn’t work” but email marketing should be an integral component in your marketing and sales approach. For instance, if you are targeting an older audience, a lot of your prospects will not have Facebook. The closer you can get to a written letter, the better!
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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