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Business 2 Community – 10 Reasons Why Email Marketing Still Works


Business 2 Community – 10 Reasons Why Email Marketing Still Works


10 Reasons Why Email Marketing Still Works

By: Business 2 Community

1. Personalisation and Segmentation
Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests. This allows you to target niche markets and make instant changes to make the campaign more effective.

In comparison to a direct mail campaign, this can be done quickly and more efficiently – avoiding printing restrictions and incurring costs.

2. Increased Measurability
Email marketing campaigns offer a range of in-depth analytical and tracking tools, allowing you to see who has opened your email and what specific links have been followed. Depending on how inclusive your analysing tool is, you can even profile your ideal customer by finding out a range of demographic information to aid your future campaigns.A great feature is the ‘unsubscribe’ button, which alerts you to those who wish to be removed from your communications – instead of being marked as spam and penalised.

3. Still the Most “Businessy” Medium
Although there are upward trends in the way that companies communicate online to provide customer service, when it comes to building business relationships, the best medium is still email. Not only does it suggest a more serious, grown-up conversation, business professionals generally do not go on to social media websites for private, business-related conversations.

4. Volume of Users
Email tops the list of active accounts and users, with nearly three times the amount of users than Facebook and Twitter combined. That’s an enormous 2.9 billion users!

In other words, both Facebook and Twitter make up just 0.2% of the number of emails sent every day (not including spam). Many modern marketers will state that they’ve “tried it but it didn’t work” but email marketing should be an integral component in your marketing and sales approach. For instance, if you are targeting an older audience, a lot of your prospects will not have Facebook. The closer you can get to a written letter, the better!

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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