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Business 2 Community – 3 Ways to Kill Email Marketing To Your Mailing List Database

Business 2 Community – 3 Ways to Kill Email Marketing To Your Mailing List Database


3 Ways to Kill Email Marketing To Your Mailing List Database

By: Business 2 Community

When you have a mailing list database in hand, you can expect to have a good email marketing campaign run. A mailing list provides you with records you need as well as help you know who are valid recipients for your campaign. What such a list does not do however, is tell you how to properly run your campaign. There is a good way to do email marketing, as such, you can expect there to be a bad way as well. When you do not have the proper idea in mind on how you run a successful email campaign then even having a good mailing list in your hands is not going to save you from the fall.

Email campaigns, for many, have been very successful. However, this can only happen when the proper steps are taken in order to ensure its success. If you do not know how to even plan your campaign and what you should do in order to stop it from dying out, then you are not going to get very far. Want to know how email campaigns get killed even with a good and highly reliable mailing list in hand? If yes, then take a look at the following reasons.

Not having a proper subject line.

Sure enough, having a contact list helps you determine who among your business contacts are your viable campaign targets. When you use a mailing list, you can be more precise and learn who among those contacts you should send your emails to. But even with a long list of recipients to send your emails to, your campaign will not be effective if you do not make use of a proper subject line. A good, proper subject lines lets your recipients know what your email is about and may even help you avoid hitting the spam folder of your recipients inboxes.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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