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Business 2 Community – 5 Reasons to Test Your Marketing Email Timing


Business 2 Community – 5 Reasons to Test Your Marketing Email Timing


5 Reasons to Test Your Marketing Email Timing

By: Business 2 Community

Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”.

This Week’s Topic = Five Reasons to Test the Time of Day You Send Emails

Studies have been done, people have written whitepapers, gurus have held classes. Heck, I’m one of the “experts” who has made my opinion loud and clear about when the times to send emails are. You can see my post on email time of day here.

But the truth is, different times of day will work better or worse for different companies. So here are five reasons you should test it:

  1. Your subscribers might work odd hours. One of the main argument for when to send your emails is based on when people are at work and checking email. The problem is, maybe your subscribers don’t work the same hours as everyone else. Maybe many of them work nights, or weekends, or mornings. If you time your email when they are not connected to their inbox, you may miss out on the highest conversions.
  2. Your subscribers might not work. Adding to #1 above, your subscribers might not work at all. Students, retirees, stay at home moms and dads, and people out of work will all receive promotional emails. And they will likely read them differently than those people at work will. If you’re not testing the time of day you hit send, you may be missing this group.
  3. Your subscribers might not be as connected. Marketers have a tendency to see a trend and take it to the next level. ‘Everyone has a smartphone’ is not yet a true statement. And just because the people in your office are constantly checking email, doesn’t mean the rest of the world is. When subscribers are not as connected, there may be very specific times of day where they are most likely to respond, and other times when your email will just sit there.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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