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Business 2 Community – 6 Ways Not to Succeed at Email Marketing

Business 2 Community – 6 Ways Not to Succeed at Email Marketing


6 Ways Not to Succeed at Email Marketing

By: Business 2 Community

Last month we covered a bunch of tips that will transform your email marketing campaign into a thing of beauty like content planning, a killer subject line, and engaging body copy. So now let’s talk about a few few common pitfalls to avoid. This is like the What Not to Wear of email marketing, only we’re nicer than Stacy and Clinton, and we won’t make you stand in a 360 mirror while you work on your emails.

  1. DON’T hit send on a Friday or Saturday. Think about when you’re sending your emails. The day of the week and time of day that you send your emails really does make a difference. In general, mid- week is the best time to send marketing emails- think Tuesday, Wednesday, or Thursday. Test it for yourself, and see if those days also work best for you. Be mindful of bank holidays, when people might be out of the office or on vacation.
  2. DON’T schedule your email to go out at 3AM. Unless you’re marketing to Japan, you’ll probably have the best odds of success if you send between 8AM and 1PM. Don’t send your masterpiece in the middle of the night unless you want it to get swept into the trash while someone drinks their morning coffee and cleans out the inbox to get ready for their day.
  3. DON’T bombard subscribers with emails. One of the biggest reasons people unsubscribe is that they’re getting branded emails too frequently, and frankly, they feel spammed. Don’t send too many emails. If you’ve got enough content to support a weekly email, go for it, but unless you’re running a daily deals site, your customers probably don’t want to hear from you more than once a week.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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