Business 2 Community – 6 Ways Not to Succeed at Email Marketing
By: Business 2 Community
Last month we covered a bunch of tips that will transform your email marketing campaign into a thing of beauty like content planning, a killer subject line, and engaging body copy. So now let’s talk about a few few common pitfalls to avoid. This is like the What Not to Wear of email marketing, only we’re nicer than Stacy and Clinton, and we won’t make you stand in a 360 mirror while you work on your emails.
- DON’T hit send on a Friday or Saturday. Think about when you’re sending your emails. The day of the week and time of day that you send your emails really does make a difference. In general, mid- week is the best time to send marketing emails- think Tuesday, Wednesday, or Thursday. Test it for yourself, and see if those days also work best for you. Be mindful of bank holidays, when people might be out of the office or on vacation.
- DON’T schedule your email to go out at 3AM. Unless you’re marketing to Japan, you’ll probably have the best odds of success if you send between 8AM and 1PM. Don’t send your masterpiece in the middle of the night unless you want it to get swept into the trash while someone drinks their morning coffee and cleans out the inbox to get ready for their day.
- DON’T bombard subscribers with emails. One of the biggest reasons people unsubscribe is that they’re getting branded emails too frequently, and frankly, they feel spammed. Don’t send too many emails. If you’ve got enough content to support a weekly email, go for it, but unless you’re running a daily deals site, your customers probably don’t want to hear from you more than once a week.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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