Business 2 Community – 7 Tips for Saving Time With Email Marketing Automation
By: Business 2 Community
I love saving time, and automation is a great way to do just that. Recently, I attended an Entrepreneur’s Conference and one of the speakers talked about how he bootstrapped his business with no outside investment. One of the key points he hammered on – automate as much of the work as you possibly can.
Wouldn’t it be nice if your email campaigns ran themselves? Saving time for you to focus on other aspects of your business, like getting new clients or securing a big donation to your non profit? Using email marketing automation effectively can get you close. Email automation is truly a significant trend for email marketing, it’s fast and easy and there are ways to make it work even more efficiently for you. With good planning and implementation email marketing automation can help save time by eliminating tedious and mundane tasks, cutting time and cost. It’s more important you spend your email marketing time on creating great content than the mechanics of sending the message.
Although automated systems can be expensive there are plenty of affordable options out there for companies of any size looking to generate leads or create entire automated campaigns. The best companies really learn how to utilize email automation to better interact with clients. With 74% of all online adults preferring email as their method of commercial communication, it makes sense to be persistent in communicating using this medium. Here are some great pointers I’ve picked up from the experts at Mailigen to automate your campaigns.
1. Organization is the key to success
Often, the best way to organize your campaigns is to start by creating a marketing calendar. Developing a calendar allows you to step back and really look at everything you have going on and examine the big picture. It allows you to identify which target audiences you are communicating to, and what kind of message you’re sending in totality rather than one at a time. You don’t want to send duplicative messages to the same audience at once. For any plan to be implemented effectively, a strong plan of action must be drawn out. Most email marketing platforms provide an email scheduling feature that allows for planning of future marketing campaigns.
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