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Business 2 Community – Email Marketers – It’s Time To Increase Your Volume

Business 2 Community – Email Marketers – It’s Time To Increase Your Volume


Email Marketers – It’s Time To Increase Your Volume

By: Business 2 Community

You wouldn’t dream of running a paid search or comparison shopping engine campaign on just one or two days of every month. So why limit your email campaigns to specific days? There is a lot of debate about the best days to send emails. But, if your emails are targeted, timely, and feature a great offer, every day is a great day for email. In the mobile age, where people consume emails anytime and anyplace, this has never been more true.

Email marketing is about people, emotions, and relationships; when it is managed correctly, it should never be thought of as a mass communication tool. Think about the following scenarios:

  • Email Marketing as a One-to-One Sales Tool: A carefully crafted, targeted, and personalized email will help your subscribers understand you are interested in doing business with them and not just with a list of nameless recipients. People do business with people they like, so be prepared to get personal.
  • Targeted Email Campaigns Will Give You More Opportunities to Sell: If your recipients know your email campaigns are targeted and relevant, they will open more of them and welcome an increase in volume.
  • Waiting Is a Risky and Expensive Game: If you have a great offer to share, get it out there. Sitting on an offer provides no financial rewards and presents your competitors the opportunity to get in there first.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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