Business 2 Community – Email Marketers – It’s Time To Increase Your Volume
By: Business 2 Community
You wouldn’t dream of running a paid search or comparison shopping engine campaign on just one or two days of every month. So why limit your email campaigns to specific days? There is a lot of debate about the best days to send emails. But, if your emails are targeted, timely, and feature a great offer, every day is a great day for email. In the mobile age, where people consume emails anytime and anyplace, this has never been more true.
Email marketing is about people, emotions, and relationships; when it is managed correctly, it should never be thought of as a mass communication tool. Think about the following scenarios:
- Email Marketing as a One-to-One Sales Tool: A carefully crafted, targeted, and personalized email will help your subscribers understand you are interested in doing business with them and not just with a list of nameless recipients. People do business with people they like, so be prepared to get personal.
- Targeted Email Campaigns Will Give You More Opportunities to Sell: If your recipients know your email campaigns are targeted and relevant, they will open more of them and welcome an increase in volume.
- Waiting Is a Risky and Expensive Game: If you have a great offer to share, get it out there. Sitting on an offer provides no financial rewards and presents your competitors the opportunity to get in there first.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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