Business 2 Community – How to Embed Video in Email for Maximum Response
By: Business 2 Community
Video is quickly becoming the must-have tool in your communications arsenal for 2012. But just like the fishing rod doesn’t make the fisherman, how you utilize and implement your video content can greatly affect your level of success.
- 76% of marketing professionals believe video increased click-through rates.
- 72% believe that customers are more likely to convert after viewing video in email.
- 88% reported a positive impact after implementing video in their email campaigns.
There is no denying that video is effective and here to stay.
As you look to integrate email into your email campaigns, one of the single-most important considerations is implementation – how will you integrate your video content within your email to maximize viewership? Let me propose to you my favorite, what I call the “falsey”.
Want to check out the who’s who and what’s what of email marketing?
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