By: Business 2 Community

Video is quickly becoming the must-have tool in your communications arsenal for 2012. But just like the fishing rod doesn’t make the fisherman, how you utilize and implement your video content can greatly affect your level of success.

I read a recent study by the Web Video Marketing Council (WVMC) and Flimp Media that paints a clear picture of the state of video email marketing amongst marketing professionals:

• 76% of marketing professionals believe video increased click-through rates.
• 72% believe that customers are more likely to convert after viewing video in email.
• 88% reported a positive impact after implementing video in their email campaigns.

There is no denying that video is effective and here to stay.

As you look to integrate email into your email campaigns, one of the single-most important considerations is implementation – how will you integrate your video content within your email to maximize viewership? Let me propose to you my favorite, what I call the “falsey”.

Profile:  After 13 years of email marketing, this website is my personal way of giving back to a noisy, fragmented industry driven by commoditized CPM rates. If you are a part of the email marketing industry or an email marketer at heart, I invite you to participate in this project and become a contributor/author to The Email Guide Blog. Website:  http://www.theemailguide.com Twitter:   http://www.twitter.com/theemailguide LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer

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