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Business 2 Community – How To Use Video In Your Email Marketing To Increase Conversions

Business 2 Community – How To Use Video In Your Email Marketing To Increase Conversions


How To Use Video In Your Email Marketing To Increase Conversions

By: Business 2 Community

There is a temptation to forget about the potential of email marketing campaigns. We get carried away looking too far forward and we forget about the power of one of the earlier life-changing aspects of the Internet. Email is still widely used. Having people sign up to your mailing list gives you instant access to their personal inbox. All you have to do is construct your emails in such a way that your audience actually wants to open them in the first place, and click through them to your website in the second place rather than getting stuck in their inbox.

There have been some interesting statistics of late which have clearly shown that combining online video with email marketing can have powerful effects.

Recruiting people to your mailing list

How many steps does it take for someone to sign up to your mailing list? This is an important question. Do a little test. As someone who is a stranger to your site to take a look at the homepage of your website and tell you how they can sign up to your mailing list. If they can’t work it out quickly, you have uno problemo.

Make it obvious how people can sign up to your mailing list. You can do this by paying attention purely to design and placement. You can also think about incentives that will draw people to the mailing list sign up button. If getting people on your mailing list is a priority, consider using an engaging web presenter who can show your visitors exactly where to click (see below image of web presenter pointing towards a field on the web page). More importantly, tell them what they will gain by doing so. Give them good reasons to sign up to your mailing list.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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