Business 2 Community – How To Use Video In Your Email Marketing To Increase Conversions
By: Business 2 Community
There is a temptation to forget about the potential of email marketing campaigns. We get carried away looking too far forward and we forget about the power of one of the earlier life-changing aspects of the Internet. Email is still widely used. Having people sign up to your mailing list gives you instant access to their personal inbox. All you have to do is construct your emails in such a way that your audience actually wants to open them in the first place, and click through them to your website in the second place rather than getting stuck in their inbox.
There have been some interesting statistics of late which have clearly shown that combining online video with email marketing can have powerful effects.
Recruiting people to your mailing list
How many steps does it take for someone to sign up to your mailing list? This is an important question. Do a little test. As someone who is a stranger to your site to take a look at the homepage of your website and tell you how they can sign up to your mailing list. If they can’t work it out quickly, you have uno problemo.
Make it obvious how people can sign up to your mailing list. You can do this by paying attention purely to design and placement. You can also think about incentives that will draw people to the mailing list sign up button. If getting people on your mailing list is a priority, consider using an engaging web presenter who can show your visitors exactly where to click (see below image of web presenter pointing towards a field on the web page). More importantly, tell them what they will gain by doing so. Give them good reasons to sign up to your mailing list.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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