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Business 2 Community – Offering Some Eye Candy in Your Email Marketing

Business 2 Community – Offering Some Eye Candy in Your Email Marketing


Offering Some Eye Candy in Your Email Marketing

By: Business 2 Community

Design in email copy is one of the most understated, but highly appreciated aspects of email marketing.

At a time when inboxes are cluttered, if you want your messages to get opened and read, they must stand out from the crowd.

Here are some ideas to keep in mind to be the eye candy of the inbox.

  • Personalization. Whether you require a name with your opt-in is entirely up to you. There is data to support both camps (asking for a name vs. not), but I believe that data is useless because everyone runs their business differently. But if you’re going to require it, then use it.
  • Text/HTML. The debate rages on about whether to use text-only or HTML messages. There are benefits to both sides, but a big plus for HTML is the ability to track your opens. What I would recommend is to try it both ways and see what it does for your click-throughs or your bank account. I’m a few weeks in to testing text-only emails and it’s looking better than my HTML messages.
  • Use of the Ellipsis. These series of dots can be so powerful in adding some intrigue to your messages. Besides being unusual, the actual meaning behind them is an unfinished thought. So for instance, “I thought I would write a blog post today… but decided to finish up a sales page instead”.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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