Business 2 Community – Six Early-Warning Signs That Your B2B Email Marketing Campaign is Doomed from the Start
By: Business 2 Community
Why do some B2B email marketing campaigns seem to unexplainably fail? There are a lot of possible answers to this question – poor planning/execution, misuse of direct email contact list, bad timing, dull content, etc. However, the most striking reason would be that some email campaigns weren’t meant to succeed long before they even begin, and this isn’t due to bad luck or external forces but a consequence of the email marketers’ own doing.
Here are six signs to look for during planning and shortly before implementation to determine whether an email marketing campaign is bound to blow up sooner or later:
No matter how highly experienced the email marketer or how thorough the marketing plan is, if the campaign isn’t centered on a valid product or service, the email campaign is doomed to produce unfavorable results. A “valid” product/service is one that really offers a solution to a real problem encountered by the prospective buyers in the email contacts list. Check and understand your product/service carefully and determine whether there’s a viable demand or demand potential for it.
Defining a “precise” target audience in the B2B setting is becoming increasingly more complex due to the addition of more participants in the buying decision-making process. But this doesn’t give email marketers an excuse for targeting sloppiness. The campaign planners should take into account all the potential recipients and segment in its targeted contacts list accordingly.
Want to check out the who’s who and what’s what of email marketing?
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