Business 2 Community – The 5 Ways to Optimize Your Email Marketing for Mobile
By: Business 2 Community
Don’t Forget the Smart Phone!
We’ve all heard the now familiar and slightly gross statistic pictured to the right: 4.8 billion people worldwide own a cell phone, while only 4.2 billion own a tooth brush. It’s shocking just how much mobile phones are taking over our lives. Smart phones and internet-enabled devices are experiencing the largest area of growth. The phenomenon of iPhones has grown 10 times faster than the last technology revolution, America Online. If you’re using email marketing to nurture your leads into clients and your clients into repeat sales, you can’t ignore mobile optimizing.
Over 75% of smartphone users are reading emails on their phones regularly. If you fail to send out emails they can open and read, chances are they might not open the content in the future. We’ve compiled several useful tips and tools to ensure the 91% percent of American adultswho keep their cell phones in reach 24/7 won’t miss your message:
1. Ditch the Tiny Links
Unlike the days when a cursor was the primary means of web navigation, your leads’ fingers are going to be their primary method for smart phone navigation. If you want your links to get clicks, they can’t be difficult to access or hard-to-see. Make your links visible and accessible by prominently placing call-to-action buttons that even the clumsiest smart phone user can’t avoid clicking.
2. Get Your Timing Right
It’s probably not hard to realize that email marketing efforts sent out on a Monday morning might get buried. Timing is everything when it comes to email marketing, and research by Return Path has found that your open rate could very well correlate with smart phone usage, particularly if your buyer personas tend to be pretty plugged-in. Mobile email typically remains steady during the work week, though usage is highest on Fridays and Saturdays. Use tapers on Sunday. It goes without saying that only you can determine what days and times work best for your market. Track your open rates, click-throughs and other analytics to determine when your segments easiest to engage.
Want to check out the who’s who and what’s what of email marketing?
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