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Business Insider – The Most Important, Can’t-Ignore Law of Email Marketing


Business Insider – The Most Important, Can’t-Ignore Law of Email Marketing




By: Business Insider

Hey you! Yes…you, the one sending out all those email newsletters. We need to talk.

I mean, sure, we’ve already talked to some degree. We’ve talked about best practices for email marketing, how email is NOT dead and why it’s actually the Batman to social media’s Robin, but NONE of that matters if you ignore the most important email marketing law of them all. Get this wrong and the rest of it simply doesn’t matter. I can’t believe we haven’t talked about this already.

Do you know what that most important law is?

Do you?

It’s understanding when you’re allowed to add someone to your email list and hit them with a message.

I know what you’re thinking. “This is common sense!” And you would hope it was. But it’s not. I know because currently sitting in my inbox are messages from companies who I never gave permission to spam me. I mean, message me. Lots of them. So perhaps a quick Monday lesson is in order

Ready?

When Is It Okay To Sign Someone Up For Your Company Newsletter?

When they’ve told you, through a double opt-in, that they want to receive your newsletter and get updates about your company.




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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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