Business Insider – The Most Important, Can’t-Ignore Law of Email Marketing
By: Business Insider
Hey you! Yes…you, the one sending out all those email newsletters. We need to talk.
I mean, sure, we’ve already talked to some degree. We’ve talked about best practices for email marketing, how email is NOT dead and why it’s actually the Batman to social media’s Robin, but NONE of that matters if you ignore the most important email marketing law of them all. Get this wrong and the rest of it simply doesn’t matter. I can’t believe we haven’t talked about this already.
Do you know what that most important law is?
It’s understanding when you’re allowed to add someone to your email list and hit them with a message.
I know what you’re thinking. “This is common sense!” And you would hope it was. But it’s not. I know because currently sitting in my inbox are messages from companies who I never gave permission to spam me. I mean, message me. Lots of them. So perhaps a quick Monday lesson is in order
When Is It Okay To Sign Someone Up For Your Company Newsletter?
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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