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Campaign Monitor – How to Add a Countdown Timer to Your Email Campaign


Campaign Monitor – How to Add a Countdown Timer to Your Email Campaign


By: Campaign Monitor

Note: This technique may not work in Gmail due to their image caching.

There’s nothing like a countdown timer to add a little urgency to an email, especially one promoting an event like an office party or when concert tickets go on sale. Thankfully, with little HTML code know-how, they’re easy to create and use.

Big brands have long featured countdown timers and clocks, such as in these great email campaigns from Style Campaign and Moveable Ink. However, this technique has generally involved rolling your own dynamically-generated images – which can be technically tricky. This has all changed with Gif Countdown by Mathias Pettersson, which can be used to quickly whip up clever timers like this:

There isn’t any JavaScript or code trickiness behind this example – it’s simply a Gif image that ticks over for 2 minutes. As a result, it’s ideal for adding to email messages.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
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  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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