Want to add your Free Listing?
Click here to register

CAUCE: New Fear, Uncertainty & Doubt about C-28

CAUCE: New Fear, Uncertainty & Doubt about C-28

New Fear, Uncertainty & Doubt about C-28

Source: CAUCE

From time to time, we see unenlightened comments about the efficacy of laws in the fight against spam. “Laws won’t stop spam” being the most common.

No, they won’t. What laws do is dissuade some people from undertaking shoddy mailing practices or even outright spam campaigns. Laws don’t stop murder, rape and robbery either, but for those un-dissuaded who undertake such heinous crimes, we, as a society, have laws for punitive effect. They pay the price society exacts for their actions. C-28 will attenuate spam in Canada, and help us to fight spam internationally.

Recently, a press release from a small anti-spam company crossed my desk. It was filled with self-serving assertions like the one above, ‘laws won’t stop spam’ and other incorrect facts.

I’d like to take a moment to dispel some rumours, and fear, uncertainty, and doubt (F.U.D.)

FUD #1: Canada is not a leading originator of spam.

False. There have been reports over the past six months that indicate that there are webhosting companies in this country that host command & control nodes of some of the most pernicious botnets in the world. Spamhaus, at the time of this writing, lists Canada as the eighth –worst country in the world in terms of SBL (Spamhaus BlockList) entries, with 212 of them. See for yourself here

Abuse.ch, who track ZeuS, the largest phishing botnet, has an interactive map which clearly shows activity north of the 49th parallel

Or perhaps the anti-spam company, despite being self-proclaimed ‘leading experts’ is unaware of one Adam Guerbuez, who recently was found liable for a second time to having spammer millions of Facebook users illegally. We suggest a quick Google search to inform themselves might be in order.

FUD #2: C-28 will have no impact on extra-jurisdictional criminal spammers

False. A careful reading of bills C-28 & C-29 show that they make long overdue provision for law enforcement in this country, including creating a Spam Reporting Centre, teams to work to investigate spam, and most importantly, the ability of Canadian LEA to share information with agencies in other countries, something they are ironically prevented from doing under PIPEDA at present time.

Email Marketing : New Fear, Uncertainty & Doubt about C-28

The Email Marketing Buzz is Sponsored by Port25

  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
Other post by this Author
Leave a Reply