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Chief Marketer – Crafting an Irresistible Email Subject Line

Chief Marketer – Crafting an Irresistible Email Subject Line


Crafting an Irresistible Email Subject Line

By: Chief Marketer

Subject lines are one of the most overlooked aspects in email marketing. Business owners will spend endless hours reviewing the copy or the graphics of the email body and then rush it out without so much as a glance at the subject line.

The reality is that the subject line is one of the top reasons spam filters block email messages. That pesky little line is what will make a prospect click delete before even opening the message a marketer spent countless hours crafting. While the subject line may be small, challenge yourself to think of it as a killer headline.

A headline on a sales letter or blog post may be rewritten a dozen times before going to production. Take the same consideration for your subject lines each time you send an email and watch the difference in your response rate.

Avoid Overused Spam Words
There’s no doubt spam filters have become more advanced. With the average person receiving over 105 emails per day, additional messages that aren’t relevant will be blocked, and software will continue to advance to only allow the best emails through.

Even though your emails are legitimate, the content of your messages will be scrutinized before they ever reach your prospect. To ensure you do reach your next customer, consider avoiding common words and phrases that spam filters don’t like. Words like “free” or “lowest price” could make it tough for your message to break through.

Be Different…in the Smallest of Details
Just because email makes it easy to communicate doesn’t mean it has to be boring. As a quick test, open your email inbox right now and look at the email subject lines.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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