Chief Marketer – Crafting an Irresistible Email Subject Line
By: Chief Marketer
Subject lines are one of the most overlooked aspects in email marketing. Business owners will spend endless hours reviewing the copy or the graphics of the email body and then rush it out without so much as a glance at the subject line.
The reality is that the subject line is one of the top reasons spam filters block email messages. That pesky little line is what will make a prospect click delete before even opening the message a marketer spent countless hours crafting. While the subject line may be small, challenge yourself to think of it as a killer headline.
A headline on a sales letter or blog post may be rewritten a dozen times before going to production. Take the same consideration for your subject lines each time you send an email and watch the difference in your response rate.
Avoid Overused Spam Words
There’s no doubt spam filters have become more advanced. With the average person receiving over 105 emails per day, additional messages that aren’t relevant will be blocked, and software will continue to advance to only allow the best emails through.
Even though your emails are legitimate, the content of your messages will be scrutinized before they ever reach your prospect. To ensure you do reach your next customer, consider avoiding common words and phrases that spam filters don’t like. Words like “free” or “lowest price” could make it tough for your message to break through.
Be Different…in the Smallest of Details
Just because email makes it easy to communicate doesn’t mean it has to be boring. As a quick test, open your email inbox right now and look at the email subject lines.
Want to check out the who’s who and what’s what of email marketing?
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