ClickMail – 5 Reasons to Pull the Trigger on Automated Emails
We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five reasons to take on triggered email, because this isthe year to get automation working for you…before your competitors get it first.
Reason 1: Triggered emails perform better
When considering your choice of email marketing solutions, consider this: triggered emails simply do more in the inbox, garnering more open rates and more click throughs than the average marketing email. According to a recent email marketing study:
- Open rates for triggered emails averaged of 47.7% in Q3 of 2012, 75% higher than the business as usual (BAU) rate.
- Although click-through rates for triggered emails dropped 2% compared to 2011 (from 11.7% to 9.7%), the average click-through rate for triggered emails was more than double that of BAU emails.
Reason 2: Triggered emails lighten your workload
Picture working without working—that’s what triggered emails are like. You determine the triggers and create the emails, then leave these automated emails alone to do their job. You don’t have to think about them, and you can set up alerts to tell you when something does need your attention. One caveat, however: you can’t leave them alone forever. You still need to monitor how well these emails are performing, and test and tweak to constantly improve them.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
Other post by this Author