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ClickMail – Email Marketing Best Practices: The New Canadian Anti-Spam Law

ClickMail – Email Marketing Best Practices: The New Canadian Anti-Spam Law




By: ClickMail Marketing


Are You Compliant With the New Canadian Anti-Spam Law?

If you’re already adhering to email marketing best practices, you are doing permission-based email marketing to an in-house email list. And your email marketing best practices likely are keeping you CAN-SPAM compliant, meaning you’re compliant with U.S. laws.

But what about the new Canadian anti-spam legislation? Are compliant with it? You probably should be, as there’s a chance you have Canadians on your in-house email list, whether you’re a B2C or B2B email marketer.

The Fighting Internet and Wireless Spam (FISA) bill is much more stringent than the American law. And it covers more than just email marketing. It also covers SMS, social media marketing and instant messages.

Other differences between the Canadian anti-spam legislation and the American CAN-SPAM act mean people can go after you for spamming them. Individual people, not just ISPs.

FISA is a also lot more about permission! Not the pseudo permission of some email marketers, but real permission. Where the American law stresses letting people opt out of getting emails from you, the Canadian law puts it on you in the first place to really have permission. And remember, this is about more than email marketing. This is all the other forms of online and wireless marketing too.




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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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