ClickMail – Email Marketing Best Practices: The New Canadian Anti-Spam Law
By: ClickMail Marketing
If you’re already adhering to email marketing best practices, you are doing permission-based email marketing to an in-house email list. And your email marketing best practices likely are keeping you CAN-SPAM compliant, meaning you’re compliant with U.S. laws.
But what about the new Canadian anti-spam legislation? Are compliant with it? You probably should be, as there’s a chance you have Canadians on your in-house email list, whether you’re a B2C or B2B email marketer.
The Fighting Internet and Wireless Spam (FISA) bill is much more stringent than the American law. And it covers more than just email marketing. It also covers SMS, social media marketing and instant messages.
Other differences between the Canadian anti-spam legislation and the American CAN-SPAM act mean people can go after you for spamming them. Individual people, not just ISPs.
FISA is a also lot more about permission! Not the pseudo permission of some email marketers, but real permission. Where the American law stresses letting people opt out of getting emails from you, the Canadian law puts it on you in the first place to really have permission. And remember, this is about more than email marketing. This is all the other forms of online and wireless marketing too.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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