Friday, August 1st, 2014

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ClickMail – Email Marketing Best Practices: Time to Give Thanks via Well-Timed Thank You Emails

ClickMail - Email Marketing Best Practices: Time to Give Thanks via Well-Timed Thank You Emails

By: ClickMail

What better time to think about all of the things we’re thankful for than Thanksgiving? And as an email marketer, now is the time to give thanks – and consider the ways you express your gratitude – for your subscribers and the actions they take. Remember, with the increasing interactivity between social media and email, never has connecting with the consumer been more important. And adding thank you emails to your email marketing best practices is a surefire way to showcase the human side of your brand.

Just as in real life, there are some easy-to-follow rules for the well-timed thank you note in email marketing. First, make sure you always thank promptly, such as a triggered thank you response following a transaction. Second, express thanks when it’s expected. Thanksgiving is a perfect time to send a thank-you email to your list, as are brand and customer anniversary dates. Third, unexpected thank yous sprinkled throughout your email marketing mix can be a welcome surprise.  Last, personalize your thank you messages. The generic thank you message is as deletable and unremarkable as any poorly crafted, irrelevant email.

When considering how thankful you are for your subscribers (and you should be!), think about utilizing the three following thank-you email types into your email marketing best practices:

1. The Seasonal Thanks

Thanksgiving is typically a time for an email marketing blitz of special offers, holiday deals, and invocations to buy, buy, buy. Which is great: there’s a reason Black Friday and Cyber Monday got their nicknames. People are primed and ready to spend during the holiday season; however, it’s also a really good time to thank your subscribers, without asking anything in return. Alternatively, you could offer a special incentive or discount to express your gratitude for their loyalty. Sending out a special acknowledgment of gratitude will humanize your brand, and set you apart from the rest of the email marketing crowd. Also consider other special times of the year during which thanks are appropriate: how about your anniversary, the anniversary of their relationship with you, their first purchase anniversary, or other holidays honoring special people (like Mother’s Day, Father’s Day, Veterans Day) and our country (Fourth of July, Martin Luther King Day)?

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