ClickMail – Ideas for Automated Email Content
If you’re not automating triggered emails to specific people in your database, you’re not only missing out on a great chance to be lazy, you’re missing out some of the best response rates in online marketing. Automated emails generate higher than average click throughs, according toeMarketer’s 2012 Email Marketing Benchmarks report, which showed an average click-through rate of 10.4%. That’s more than twice the average of other email marketing.
This success is not surprising when you consider that timing and relevance are essential to opens and clicks. There’s no better example of good timing and good relevance than automatically sending a message to people whenever they complete an action that’s tracked on your system.
If you’re tripped up by triggered email and looking for opportunities to send automated emails to your audience, here are some suggestions:
- The Welcome Email: The welcome email continues to garner the highest open rates of all. Your welcome email need not be limited to any one kind of welcome, for example, a newsletter subscription. You can send the equivalent of a welcome email triggered by any one of these actions on the part of the recipient: downloading, buying, filling out a form, registering, or subscribing.
- Cross Sell/Up Sell Emails: These emails are triggered by the same actions that can trigger a welcome email, such as a purchase, registration, or subscription. These automated emails offer a related item or service to the buyer. They can be a one-time email that follows up a purchase, or emails sent later that are related to that purchase. For example, if someone purchased a saddle, a follow-up email might offer special pricing on a bridle in matching leather. Or if someone registered for a content marketing webinar, a follow up email might offer a book on the topic.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
Other post by this Author