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Clickz – Canada’s Anti-Spam Law

Clickz – Canada’s Anti-Spam Law




By: Clickz

Most online marketers doing business in Canada today are already familiar with PIPEDA. But many are not aware that a new law, known in Parliament as Bill C-28 and later renamed Canada’s Online Protection Legislation (COPL) was given Royal Assent on December 15, 2010. The law imposes onerous opt-in and other responsibilities on marketers doing business online in Canada. It covers items such as the sending of commercial electronic messages (CEM), prohibition of installing computer programs without consent, and sending messages with false or misleading information in the content or header. Enforcement of the law is expected to commence in September 2011, which should give marketers ample time to comply.

COPL is effectively Canada’s first anti-spam law, which removes the distinction of Canada being the only G8 nation without one. The provisions of PIPEDA already covered opt-in, however, enforcement actions were limited. Under the new law, a definitive set of requirements and enforcement actions are laid out and penalties for violation of the law can be severe. Unlike CAN-SPAM, which covers only e-mail, COPL covers CEM, which is defined as any commercial “message sent by any means of telecommunication, including a text, sound, voice or image message.” Effectively, this includes:

  • E-mail
  • SMS
  • Instant messages
  • Social media postings such as tweets
  • Some voice communications





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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
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