Clickz – E-Mail Authentication: Restoring Trust in E-Mail
Is it possible to restore both consumer and marketer confidence in email and free the killer app from delivery afflictions?
That was the topic last week at the Email Authentication Implementation Summit in New York City. It seems we’re making progress, albeit slowly.
Last December, I highlighted a few items that were causing frustration, among them multiple identity standards, the lack of marketers’ perspectives, and the perhaps too-public debate. At the summit people still discussed how to break these standards (they did check IDs at the door), but the marketers’ perspective was well represented. Nearly two thirds of the attendees were marketers. Not just vendors, but real companies discussing the real issues of how authentication and reputation will affect their business operations.
The real achievement has been the further consolidation of identity standards. Yahoo’s Domain Keys and Cisco’s Identified Internet Mail (IIM) recently merged to become Domain Keys Identified Mail (DKIM).
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
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