Clickz – E-Mail Authentication: Restoring Trust in E-Mail
Is it possible to restore both consumer and marketer confidence in email and free the killer app from delivery afflictions?
That was the topic last week at the Email Authentication Implementation Summit in New York City. It seems we’re making progress, albeit slowly.
Last December, I highlighted a few items that were causing frustration, among them multiple identity standards, the lack of marketers’ perspectives, and the perhaps too-public debate. At the summit people still discussed how to break these standards (they did check IDs at the door), but the marketers’ perspective was well represented. Nearly two thirds of the attendees were marketers. Not just vendors, but real companies discussing the real issues of how authentication and reputation will affect their business operations.
The real achievement has been the further consolidation of identity standards. Yahoo’s Domain Keys and Cisco’s Identified Internet Mail (IIM) recently merged to become Domain Keys Identified Mail (DKIM).
This is progress. What isn’t so impressive is the relatively low number of companies that publish identity records, such as SPF (define) and Sender ID.
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- Profile: Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement.
Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration.
Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets.
He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection.
While Jeff’s team may be small, they know how to solve BIG email marketing problems.
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