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ClickZ – Is Your ‘Do Not Reply’ Email Address Sending the Right Message?

ClickZ – Is Your ‘Do Not Reply’ Email Address Sending the Right Message?


Is Your 'Do Not Reply' Email Address Sending the Right Message?

By: ClickZ

As a practitioner in the email marketing space, my being truly impressed with an email experience doesn’t really happen that often. After all, a brand doing what it “should” is an expectation that I have – because I know they can. But I had a unique experience with a brand recently that I thought would be extremely valuable to share with all of you. You may not deem this an “advanced” email marketing tactic (yet), but the reality is that…well, it is.

Your customers have come to expect and rely upon the email communications they get from you. It is something of a lifeline, or a direct connection between them and your brand. But too often, that direct connection is cut short by marketers in an attempt to simplify their own lives. What am I talking about here? You guessed it: the dreaded “do not reply.”

As marketers, we have become complacent with telling our customers to not respond to us. It goes something like this: marketer sends email, invokes a question or a need to engage by the customer, customer hits reply, automated message comes back that says the inbox is not monitored and to not reply. Come on! Is that really the message we want to send customers who we are trying to drive to engage with us?

Recently, I ordered replacement contacts from 1-800 Contacts. I needed to get them quickly and just went through the quick process of reordering since I had done so previously. Hours later, I was thumbing through my email and saw my confirmation message in my inbox (to be clear, it didn’t take the company that long to send it, it took me that long to look at it), and it jumped right off the page at me! The shipping address was wrong (we recently moved and I didn’t update it on the account). It was my own stupidity and haste.

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  • Profile:  Jeff Ginsberg has 17+ years’ experience and is an industry known authority on email marketing who gets in the trenches with clients and helps them fulfill their marketing objectives, increase revenue and brand engagement. Clients rely on him and his team at The eMail Company to provide them with expertise from strategy to technology and from campaign management to channel integration. Jeff has worked with clients across all spectrums in the financial, automotive, retail and consumer packaged goods space. His experience covers both B2B and B2C markets. He has a strong background in educating and training agencies and clients about email best practices and is a wealth of knowledge when it comes to marketing tools and vendor selection. While Jeff’s team may be small, they know how to solve BIG email marketing problems. Looking for help with your next campaign? Don’t be afraid to give him a call – Jeff and his team ready to help you today. Give me a call: Toll Free: 877-We-eMail (877-933-6245) Local: 416-225-7711 eMail: jeff@theemailcompany.com
  • Website:  http://www.theemailguide.com
  • Twitter:   http://www.twitter.com/theemailguide
  • LinkedIn:   http://ca.linkedin.com/in/chiefemailofficer
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